What We Do
Marketing systems, web platforms, and the analytics between them.
Hardly Creative is a small senior team based in Austin, Texas. We design, build, and operate digital marketing systems — paid media campaigns, web platforms, and the analytics infrastructure that connects them. We build and run our own properties, and we partner with a small number of commercial clients each year.
Digital Advertising & Media Buying
We run direct-response advertising across Meta, Google, TikTok, and Snapchat for ecommerce, affiliate, and B2B clients focused on profitable scaling. Engagements are scoped around measurable outcomes — ROAS, CPA, lead quality — with the creative testing, audience targeting, and budget allocation tracked through systems we built ourselves.
We also run media independently across a portfolio of affiliate offers, with full internationalization and landing-page A/B testing across multiple markets. This keeps our hands in the day-to-day mechanics of every ad platform our clients depend on.
Web Design & Development
We design and build modern web platforms end-to-end — content systems, customer-facing applications, internal dashboards, and the integrations between them. Our stack is TypeScript, React, Next.js, and Vercel; our work emphasizes performance, accessibility, and operational reliability rather than visual novelty.
See our flagship project, Dynamoi, below.
Marketing Analytics & Operations
Most of our value comes from what happens between channels: funnel instrumentation, attribution modeling, programmatic SEO, and the operational dashboards that turn ad spend into a forecastable revenue line. We treat marketing as an engineering problem — measurable, version-controlled, and continuously refined.
Selected Work — Dynamoi
Hardly Creative designed, built, and operates Dynamoi — an ad-tech platform serving record labels and recording artists. Dynamoi handles media buying, creative production, landing-page infrastructure, and reporting for music-industry clients, with the entire stack engineered in-house.
It is the most complete public example of how we work: brand, product, content, growth infrastructure, and back-office operations developed and run as one system. If you want a sense of the depth of work we deliver, Dynamoi is the place to look.
Get in touch
For new client work, partnership inquiries, or to request a capability statement, reach us at .
Founded by Trevor Loucks
I've been working in digital advertising since 2005, starting in the early days of Google Ads. Over the past 20 years, I've adapted to every major shift in the digital landscape, and since 2011 I've owned and operated my own companies, shipping marketing and software work for clients across many industries.
Outside of Hardly Creative, I'm a pianist and the founder of 92 Keys, a violin & piano duo I established in 2015 as a creative outlet for original arrangements and compositions.