YouTube Marketing and Revenue Optimization

YouTube Ads Management Designed For

Record Labels | Entertainment PR | Content Creators

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Ad technology strategies for the music and entertainment industry.

Leveraging the reach and scale of the Google Marketing Platform for brand growth and revenue on YouTube.

Google Ads
Data Studio


YouTube Ads

Optimized for creator-centric KPIs

With thousands of global campaigns built for record labels, PR agencies, and independent artists, we’ve learned the nuances of developing complex YouTube Ads management processes which optimizes results towards key metrics that are important to creators.

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Audience Engagement

Testing done at scale

We focus hard on testing hundreds of audience variations resulting in tens of thousands of ad groups being utilized within Google Ads. Every 24 hours we scrape extensive data sets from Google Ads and YouTube Analytics to make campaign bid adjustments to continuously improve results.

YouTube Ads Costs

Revenue Optimization

Data science drives our thinking

The data never lies. We utilize Python, the language of data science, to build automation and optimization tools which enables us to make intelligent decisions within client campaigns to grow cash-back from Google AdSense. The more targeted the audiences we send to your content and the longer they watch content on your channel, the better your AdSense earnings will become.

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About Us

Hardly Creative is a U.S. based marketing agency focused exclusively on entertainment growth on YouTube. We leverage the full depth of the Google Marketing Platform coupled with custom built tools to deploy and optimize scaled Google Ads campaigns for channels within the music and entertainment industry.

Hardly Creative also develops proprietary, data driven optimization solutions with Python, enabling us to process, automate, and act daily on millions of data points generated on YouTube and Google Ads.