The useful part is not the software
Most small businesses do not need a pile of website tools. They need someone to keep the basic public information correct: hours, phone number, services, directions, booking links, photos, and seasonal changes.
A good monthly package should make those updates boring. The owner should know where to send the change, what is included, what costs extra, and how to cancel.
What should be included
At minimum, pay for hosting, SSL, mobile layout, uptime monitoring, one routine edit per month, and a clear path for urgent fixes.
You should not have to learn a dashboard just to change Tuesday hours. Emailing a change should be enough for a simple local-business site.
What should cost extra
New pages, e-commerce, booking-system migrations, custom forms, copywriting, and repeated same-month changes are bigger than maintenance. They should be scoped separately.
That boundary protects both sides: the business gets predictable service, and the provider can keep small updates fast.