YouTube Ads Costs
TrueView in-stream | TrueView Discovery | CPV Billing
Cost Per Thousand Views
Regional breakdown of what it costs to run ads on YouTube
United States | $10 – $100
Canada | $10 – $40
Latin America | $2 – $10
Western Europe | $10 – $50
Eastern Europe | $5 – $20
Middle East/Africa | $1 – $5
Asia | $3 – $50
India | $1 – $5
Note: These ranges are guidelines only and are meant to give a broad overview of what the current advertising auction market looks like within available inventory on YouTube. There are a variety of factors which affect the CPV for every single user on YouTube including content placement, income level, remarketing competition, gender, age, home-ownership status, and other demographic data.
YouTube Ad Types Pros and Cons
Pay only when a viewer watches for at least 30 seconds
In-stream ads play before or during another video from a YouTube partner. Viewers see five seconds of your video and then have the choice to keep watching or skip it.
Pros: Higher audience retention, stronger branding power, prominent CTA, used to drive direct response conversions: ecommerce, ticket sales, and leads.
Cons: Engagement from the user is rendered nearly impossible due to the user not being on the video watch page URL. Likes, playlist adds, comments, shares, new subscribers, and earned views will not occur.
Pay only when a viewer clicks on the ad
Video discovery ads appear alongside other YouTube videos, in YouTube search pages, or on websites on the Google Display Network that match your target audience.
Pros: Allows for direct engagement from the user so they can subscribe, like, and add the video to a playlist. With this ad type we are also able to execute our YouTube AdSense optimization strategy.
Cons: Lower audience retention compared to TrueView in-stream. Not effective for direct response campaigns.