YouTube Ads Costs

TrueView in-stream | TrueView Discovery | CPV Billing

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How much does it cost to advertise content on YouTube?

For music and entertainment brands there are strategies that can be used to keep costs low.

Cost Per Thousand Views

Regional breakdown of what it costs to run ads on YouTube

United States | $10 – $100

Canada | $10 – $40

Latin America | $2 – $10

Western Europe | $10 – $50

Eastern Europe | $5 – $20

Middle East/Africa | $1 – $5

Asia | $3 – $50

India | $1 – $5

Note: These ranges are guidelines only and are meant to give a broad overview of what the current advertising auction market looks like within available inventory on YouTube. There are a variety of factors which affect the CPV for every single user on YouTube including content placement, income level, remarketing competition, gender, age, home-ownership status, and other demographic data.

Learn about how Hardly Creative handles client billing

Billing Process

YouTube Ad Types Pros and Cons

TrueView in-stream ads

TrueView in-stream

Pay only when a viewer watches for at least 30 seconds

In-stream ads play before or during another video from a YouTube partner. Viewers see five seconds of your video and then have the choice to keep watching or skip it.

Pros: Higher audience retention, stronger branding power, prominent CTA, used to drive direct response conversions: ecommerce, ticket sales, and leads.

Cons: Engagement from the user is rendered nearly impossible due to the user not being on the video watch page URL. Likes, playlist adds, comments, shares, new subscribers, and earned views will not occur.

TrueView Discovery

Pay only when a viewer clicks on the ad

Video discovery ads appear alongside other YouTube videos, in YouTube search pages, or on websites on the Google Display Network that match your target audience.

Pros: Allows for direct engagement from the user so they can subscribe, like, and add the video to a playlist. With this ad type we are also able to execute our YouTube AdSense optimization strategy.

Cons: Lower audience retention compared to TrueView in-stream. Not effective for direct response campaigns.

TrueView Discovery Ads

About Us

Hardly Creative is a U.S. based marketing agency focused exclusively on entertainment growth on YouTube. We leverage the full depth of the Google Marketing Platform coupled with custom built tools to deploy and optimize scaled Google Ads campaigns for channels within the music and entertainment industry.

Hardly Creative also develops proprietary, data driven optimization solutions with Python, enabling us to process, automate, and act daily on millions of data points generated on YouTube and Google Ads.


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