YouTube Ads Management

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YouTube Ads for Entertainment Brands | Optimizing for YouTube Metrics

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Hardly Creative specializes in entertainment growth on YouTube.

We use advanced optimization strategies developed in Python to focus campaign spend on YouTube centric KPIs.

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This allows you to monitor cost and all aspects of your campaigns

Before we get into the actual aspects of YouTube Ads campaign management, we want to briefly discuss what you should expect as a client in regards to expenses and reporting transparency.

In this arena, there are many companies that sell “YouTube Promotion” services, it’s easy enough to find a long list of them on Google. When we have gone ourselves to research these companies, there is a constant theme that we notice, that these outfits charge a flat rate for a certain number of YouTube views. We believe that to be a very disingenuous pricing structure, and also misleading.

And even worse, it completely hides what the actual auction cost within the Google Ads platform was. Based on our extensive experience running YouTube Ads campaigns globally for a variety of record labels and other entertainment brands, we have a good feel for what regional costs are at any given month on Google Ads.

When we look at the pricing these other companies charge, we have found that they are adding a margin equivalent to 3x – 5x what the expense actually should be with a well-run campaign in Google Ads. This results in nearly extortion type rates they charge their clients. And they don’t even provide any backend data to Google Ads for you to see country, demographic, and other exact costs down to a fraction of a penny.

Hardly Creative uses Google Data Studio for all clients, giving you complete access to all data pulled directly from the Google Ads API. We will even build any custom report that you need so you always have full transparency into the video campaigns we manage for you.

This is also why we are able to get exceptionally low rates for you, we only bill for exact usage that is reported by Google Ads.

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Billing Process

Audience Profiling for Growth

Campaigns built to develop healthy YouTube channels

Whether your company produces music videos, travel vlogs, documentaries, tech reviews, gaming content, or any content in other entertainment niches, Hardly Creative works with you to find the most appropriate audience for your brand.

Through data profiling of similar brands and extensive A/B audience testing within the Google Ads platform, we work on continually iterating our campaign builds for your brand so that we are placing videos in front of the most suitable audience to effectively grow your YouTube channel.

For creators in the entertainment business, a healthy YouTube channel presents a lot of revenue opportunities, including brand deals with major sponsors eager to find creators with legitimate audiences and content. By partnering with brands this enables growth of healthy marketing budgets that can in turn be used to scale YouTube growth even more with targeted ad spend.

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For artists, a strong YouTube channel can present new opportunities for live bookings. YouTube prominently showcases tour dates under all videos which are geo-targeted to the individual user and Hardly Creative is now working with artist teams to leverage these opportunities to sell more tickets for live events using a combination of strategies, including remarketing to their YouTube audience on the Google Display Network (GDN) to showcase the local event to the user.

About Us

Hardly Creative is a U.S. based marketing agency focused exclusively on entertainment growth on YouTube. We leverage the full depth of the Google Marketing Platform coupled with custom built tools to deploy and optimize scaled Google Ads campaigns for channels within the music and entertainment industry.

Hardly Creative also develops proprietary, data driven optimization solutions with Python, enabling us to process, automate, and act daily on millions of data points generated on YouTube and Google Ads.

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