Unlocking the Full Potential of Conversions API: Hardly Creative's Multi-Platform Approach

The Power of Conversions API

Conversions API (CAPI) is a server-side solution that allows advertisers to send web events directly from their servers to ad platforms. This approach offers several key advantages over traditional pixel-based tracking:

1. Improved Data Accuracy: By bypassing browser limitations and ad blockers, CAPI ensures more complete and accurate data collection.
2. Enhanced Privacy: Server-side tracking aligns better with evolving privacy regulations and user preferences.
3. Reduced Latency: Direct server-to-server communication minimizes delays in data transmission.
4. Expanded Event Tracking: CAPI allows for tracking of offline conversions and other events that are challenging to capture with client-side pixels.

Hardly Creative's Comprehensive CAPI Integration

At Hardly Creative, we've developed a robust infrastructure that integrates with the Conversions API of every major ad platform:

• Microsoft Ads
• Snapchat Ads
• Meta Ads (Facebook & Instagram)
• Google Ads
• TikTok Ads
• X Ads (formerly Twitter)
• Pinterest Ads

Our server-level integration captures data at every stage of the customer journey:

• Page views
• Content views
• Lead generation
• Initiate checkout
• Abandoned cart events
• Purchase data

By providing this comprehensive data to each ad platform, we ensure that every campaign is optimized with the most accurate and up-to-date information possible.

Spotlight on X Ads: Leveraging the Latest in Social Advertising

With the recent rebranding of Twitter to X and the platform's increased focus on advertising under new ownership, X Ads has emerged as an exciting frontier for digital marketers. Hardly Creative is at the forefront of this development, fully integrated with X Ads' Conversions API.

Our integration not only sends conversion data to X Ads but also retrieves cost data, which we then feed into our multi-channel attribution system. This is particularly valuable as many attribution platforms don't yet support X Ads natively. By including X Ads data in our attribution model, we ensure that our clients have a complete picture of their advertising performance across all channels.

The Role of Multi-Channel Attribution

In today's complex digital ecosystem, understanding the interplay between different marketing channels is crucial. That's why we've integrated Wicked Reports into our system for multi-channel conversion attribution.

Our integration with Wicked Reports goes beyond simple data aggregation. We ensure that:

1. Cost data from all platforms, including X Ads, is accurately imported daily.
2. Conversion events are properly attributed across all channels.
3. The customer journey is tracked from first touch to final conversion.

This holistic approach allows our clients to understand the true ROI of their marketing efforts across all platforms.

Why Server-Side Integration Matters

By handling all server-side integrations for our clients, Hardly Creative provides several key benefits:

1. Technical Expertise: Our team has deep experience with server-side implementations, ensuring robust and reliable integrations.
2. Time Savings: Clients can focus on their core business while we handle the technical intricacies of data integration.
3. Consistency: Our standardized approach ensures data consistency across all platforms.
4. Scalability: Our infrastructure is designed to handle high volumes of data, allowing for seamless scaling as our clients grow.