Make the first action obvious
For a barbershop, the main actions are usually call, book, get directions, or check hours.
The site should not hide those behind a complex menu or a slow landing page.
Show the services people search for
Haircuts, fades, beard work, kids' cuts, hot towel shaves, designs, and walk-ins should be listed only when they are accurate.
A short factual list is better than generic marketing copy.
Keep booking tools in place
If the shop already uses Booksy, Square, Squire, or another tool, the website can point customers there.
The website does not need to become the booking system to be useful.